Launching and maintaining your online presence or website is only part of getting the best out of your online investment.
Subsequent considerations should include promoting your website both offline (advertising, word of mouth, self-promotion, business cards) and using online tools and techniques. Search Engine Optimisation (SEO) is the process of improving the volume and/or the quality of traffic (readers) to a website from search engines.
In addition to text or content, SEO can target different kinds of search including:
- image search – if your business is reliant on visual images then this may be an important strategy to consider rather than the textual content of your website
- local search – getting your listing noticed for geography/business specific searches
- video search – really important if your online presence has a high mix of video content
- industry specific vertical search
Effective SEO often requires changes to the HTML source code of a website and as such, SEO tactics should be incorporated into the website design and development.
Be wary of organisations claiming to be able to get you to first position in search engine rankings – SEO is in our opinion not an exact science and requires careful matching of marketing objectives, investment and technical adjustments.
All of our packages include basic SEO tasks, however there are numerous tactics that can be deployed depending on what you want to achieve, your industry and what your competitors are doing.
If you need help in this area – contact us to talk about your online objectives.